It's not a full biography, but it's probably all you'd really want to know. Background, work history, even a little bit about how I get some of my best ideas...More
I joined a Charlotte credit union that was eager to compete in the Big Bank Market. So we gave it a rebranding that the Big Banks simply could not ignore...More
Jake Delhomme TV Ad
For Charlotte Metro's "You Can Do Better" campaign, I wrote and storyboarded a 60-second commercial featuring Carolina Panthers' quarterback Jake Delhomme...More
I learned graphic design in the newspaper business before becoming an editorial cartoonist, an illustrator, and a web designer. I've even dabbled in 3D modeling...More
I'm a marketing director and a creative director with a passion for quantitative measurement. Most of my career has been spent in B2C marketing organizations where I have identified key performance indicators (KPIs) and then designed marketing and advertising campaigns to target and activate audiences that will increase them.
Creative Foundations With Quantitative Skills
Beginning my creative career as an editorial cartoonist and illustrator, I gradually developed a professional design skill set broad enough to begin doing our advertising planning and most of the production in house. I do illustration work using digital software, pen and ink, watercolor and caricature. I have spent most of my career in marketing for the financial services industry but I've also done neuromarketing and voice of customer research.
Having always had an interest in quantitative research and survey design, several years ago I began studying Six Sigma methodologies and immediately became enthusiastic about DFSS and its potential for application in data collection and analysis throughout a marketing organization.
Currently I am working with a consulting firm that specializes in building rich, qualitative data channels through advisory boards comprised of their key customers.