Nathan Tothrow

Marketing Director. Creative Director.

 

 

I'm a marketing director and a creative director with a passion for quantitative measurement. Most of my career has been spent in B2C marketing organizations where I have been tasked with identifying key performance indicators (KPIs) and then designing marketing and advertising campaigns that increase them.

 

Beginning my creative career as an editorial cartoonist and illustrator, I quickly developed a professional design skill set broad enough to begin doing our advertising planning and execution processes in house. I do illustration work using digital software, pen and ink, watercolor and caricature. I have spent most of my career in marketing for the financial services industry but I've also done neuromarketing and voice of customer research. Currently I am working with a consulting firm that specializes in building rich, qualitative data channels through advisory boards comprised of key customers of our clients.

 

The Research and Case Study sections have some information on my quantitative research experience and you can see some samples of my creative illustration and television advertising work in The Galleries.

 

 

Galleries

 

Philosophy

Site Design and Content © 2018 Nathan Tothrow

Nathan Tothrow

 

Marketing Director. Creative Director.

 

 

 

I'm a marketing director and a creative director with a passion for quantitative measurement. Most of my career has been spent in B2C marketing organizations where I have been tasked with identifying key performance indicators (KPIs) and then designing marketing and advertising campaigns that increase them.

 

Beginning my creative career as an editorial cartoonist and illustrator, I quickly developed a professional design skill set broad enough to begin doing our advertising planning and execution processes in house. I do illustration work using digital software, pen and ink, watercolor and caricature. I have spent most of my career in marketing for the financial services industry but I've also done neuromarketing and voice of customer research. Currently I am working with a consulting firm that specializes in building rich, qualitative data channels through advisory boards comprised of key customers of our clients.

 

The Research and Case Study sections have some information on my quantitative research experience and you can see some samples of my creative illustration and television advertising work in The Galleries.

 

 

Galleries

 

Philosophy