The Rundown
I'm a business intelligence consultant with a passion for turning quantitative data into visually engaging marketing messages, and then deploying them across a wide variety of media channels. I have an eclectic mix of quantitative and creative skills for managing complex marketing challenges from concept and data collection to analysis and creative execution.
Creative Foundations With Quantitative Skills
Beginning my creative career as an editorial cartoonist and illustrator, I gradually developed a professional design skill set broad enough to begin doing our advertising planning and most of the production in house. I do illustration work using digital software, pen and ink, watercolor and caricature. I have spent most of my career in marketing for the financial services industry but I've also done neuromarketing and voice of customer research.
Having always had an interest in quantitative research and survey design, several years ago I began studying Six Sigma methodologies and immediately became enthusiastic about DFSS and its potential for application in data collection and analysis throughout a marketing organization.
Currently I am working with a consulting firm that specializes in building rich, qualitative data channels through advisory boards comprised of their key customers.