The Rundown

I'm a business intelligence consultant with a passion for turning data into compelling marketing messages. And while this means I might wear a number of different hats from data analyst to content developer, it all starts with gathering the right data.

Order from Chaos

I never imagined that I would find so much excitement in analyzing data to find the most effective marketing strategies. But a series of fortunate events introduced me to this career path, and I'm glad it did.

I began my professional creative career as a political cartoonist and illustrator for local newspapers. Then, as a computer science major in college, I naturally gravitated toward web development and digital design. After further study in political science and logic, I developed an interest in collecting and analyzing large amounts of data and turning it into insightful output. Along the way I sharpened my quantitative acumen with Six Sigma studies, and enhanced my creative skills with experimentation in video editing and animation.

As a marketing professional in the financial services industry I found opportunities to use this array of diverse skills to manage the entire customer data lifecycle from collection to analysis to the creation of effective marketing campaigns. Then, as the CMO of Charlotte Metro Credit Union, I found an interest in the emerging field of neuromarketing, an interest that ultimately led to starting my own research project designed to use biofeedback to track the valenced emotional responses audiences had to marketing messages.

Throughout my career, I have found nothing more exciting than taking raw, complex data and turning it into measurable success for a product or brand.